Agentic AI
How can you use AI to deliver real business results fast? As we head into 2025, Generative AI alone won't cut it. Learn about how adding AI agents to your strategy is the new key to getting ROI from your AI.
Generative AI might get all the praise (and some occasional rage), but innovative business leaders are already looking beyond traditional GenAI.
Imagine an autonomous AI system that doesn’t just generate content but makes decisions and takes actions independently to achieve specific goals.
This isn’t science fiction—it’s a reality that’s unfolding right now.
AI that can actually do things, not just talk about them.
AI agents are poised to transform how we work, innovate, and lead–boosting the efficiency and productivity of teams in all industries, and bring organizations immediate ROI from their AI initiatives.
In this article, we’ll get you up to speed on the next big step in the development of Enterprise AI, diving into:
AI agents are automated intelligent software programs designed to understand their environment, make decisions, and take action to achieve specific goals. These AI-powered systems can operate autonomously or semi-autonomously, adapt to changing conditions, and learn from experience to improve their performance over time.
AI agents are the building blocks of many modern AI applications, powering everything from chatbots and virtual assistants to autonomous vehicles and sophisticated decision-making systems in various industries.
Simple reflex agents are the most basic intelligent agents. They respond to what they see now without using memory or past experiences.
These agents operate on a straightforward "if-then" principle, where specific inputs trigger predefined actions. Despite their simplicity, simple reflex agents can be highly effective in controlled environments where the state of the world is fully observable and the rules are clear-cut.
Here's how simple reflex agents work:
A classic example of a simple reflex agent is a basic thermostat. It operates on a straightforward if-then principle:
This system doesn't need the memory of past states or predictions of future conditions. It simply reacts to the current temperature reading.
Pros
Cons
While simple reflex agents excel in straightforward, predictable scenarios, their limitations become apparent in more complex or dynamic environments. For example, this AI agent is not the best solution when there is too much data from multiple sensors or cameras.
Simple reflex agents are best suited for environments where:
Examples include basic control systems, simply automated responses in customer service chatbots, and elementary safety systems in manufacturing.
Model-based reflex agents are a bit more advanced than simple reflex agents. They have access to both the external and its own internal world, which gives them more data and flexibility when making decisions.
A good example of a model-based reflex agent is a smart home thermostat, like the Nest Learning Thermostat.
Earlier, we talked about a simple thermostat. Now, with a smart thermostat, it goes beyond sensing the current room’s temperature. The smart thermostat also considers the room’s current temperature and humidity levels in comparison to the following:
This internal model allows the thermostat to make more sophisticated decisions. For instance, it might start heating or cooling before people typically arrive home or adjust its behavior based on seasonal changes.
As the name implies, the Nest thermostat also uses a learning AI agent because it’s supposed to remember and learn the users’ preferences. For example, if a user goes to bed earlier than usual, it can automatically make changes (or suggest the change to be accepted or rejected) based on their current behavior and past preferences.
Pros
Cons
Model-based reflex agents offer a good balance between simplicity and sophistication. They are best suited for applications where the environment is not fully observable or is subject to change.
Model-based reflex agents are ideal for situations where:
Examples of model-based reflex agents in business include inventory management systems that predict stock levels based on historical data and trends and automated trading systems that make decisions using market models and real-time information.
Customer relationship management (CRM) tools that personalize interactions based on customer history and behavior patterns also use this type of agent. These applications demonstrate how model-based reflex agents can enhance decision-making and operational efficiency in a diversity of industries.
Goal-based agents work with specific objectives, allowing them to decide how their actions will contribute to achieving their goals.
Goal-based agents follow these steps:
A prime example of a goal-based agent is a GPS navigation system. Its primary goal is to guide the user to their destination efficiently. Here's how it operates:
Pros
Cons
Goal-based agents excel in scenarios where achieving specific objectives is crucial, and the path to those objectives may not be straightforward. They're particularly valuable in dynamic environments requiring flexibility and strategic thinking (like considering traffic conditions).
Goal-based agents are ideal for situations where:
Goal-based agents have practical applications across many industries. For example, advanced customer service chatbots can use these agents to navigate complex queries through multi-step interactions.
As we move from goal-based to utility-based agents, we'll see how decision-making can be further refined by considering goals and the relative value or utility of different outcomes.
Utility-based agents are an advanced form of goal-based agents that consider whether an action will achieve a goal and evaluate how desirable the outcome of that action is. These agents use a utility function to assign a value to each possible outcome, allowing them to make decisions that maximize overall utility or satisfaction.
Utility-based agents operate as follows:
A real-world example of a utility-based agent in finance is the AI-powered robo-advisor Wealthfront. This automated investment service uses machine learning algorithms to make investment decisions based on a client's risk tolerance, financial goals, and market conditions.
Here's how Wealthfront's AI agent operates:
Pros
Cons
Utility-based agents excel when decision-making involves weighing multiple factors, and the best course of action isn't always obvious. They're particularly valuable in finance, resource allocation, and complex optimization problems.
Utility-based agents are ideal for situations where:
In addition to automated trading systems, utility-based agents find applications in energy grid management (balancing supply, demand, and costs) and recommendation systems (considering user preferences and item characteristics).
Learning agents are AI systems that can improve their performance through experience. These agents can learn from their interactions with the environment, adapt to new situations, and enhance their decision-making capabilities.
Learning agents typically operate through the following steps:
A prime example of a learning agent is DeepMind's AlphaGo, an AI system designed to play the complex board game Go. AlphaGo demonstrated remarkable learning capabilities, ultimately defeating world champion Go players.
Here's how AlphaGo operates as a learning agent:
The learning process of AlphaGo involves complex neural networks and reinforcement learning algorithms.
Pros
Cons
Learning agents are particularly valuable in dynamic, complex environments where optimal strategies are not known in advance or may change over time. They excel in tasks that require continuous improvement and adaptation.
Learning agents are ideal for situations where:
In addition to game-playing AI like AlphaGo, learning agents find applications in recommendation systems, autonomous vehicles, and predictive maintenance systems in manufacturing. These applications demonstrate how learning agents can self-improve and change their performance.
Hierarchical agents are AI systems that break down complex tasks into simpler subtasks, organizing them in a hierarchical structure. This type has two agents: lower-level agents and high-level agents. This approach allows the agent to manage different levels of abstraction and handle intricate problems more efficiently.
Hierarchical agents typically operate through the following steps:
A more specific example of a hierarchical agent in Amazon's technology ecosystem is the Amazon Go store's "Just Walk Out" technology. This system demonstrates a clear hierarchical structure in its operation:
Here's how this hierarchical agent operates in the "Just Walk Out" system:
This hierarchical structure allows the "Just Walk Out" technology to manage the complexities of a cashier-less store by breaking down the task into manageable components.
You can probably tell that this technology is a combination of different other types of AI agents. While we classified it as a hierarchical agent in this section, this technology–depending on the specific action and result that is taken–can also be considered part of the "model-based" and "learning" agent categories.
Pros
Cons
Hierarchical agents excel in scenarios when there are too many steps, sources of raw data, and multiple objectives at each step. They're particularly valuable in robotics, autonomous systems, and complex decision-making processes.
Hierarchical agents are ideal for situations where:
In addition to autonomous driving, hierarchical agents also find applications in robotic control systems, complex game AI (like strategic video games), and large-scale industrial process control. These applications showcase how hierarchical agents can manage intricate, multi-layered problems by breaking them into more manageable components.
When choosing the right AI agent type for your business needs, consider the following guidelines:
Also, your decision should take these practical factors into account:
Future-proofing also means finding the right partner to help you implement your AI systems. The thing is, you don’t have to implement everything by yourself. Partnering with companies like Arcee AI allows you to use pre-trained models and an end-to-end system that make execution processes consistent and repeatable.
Remember, the best AI type for you depends on your specific project needs, available resources, and the complexity of the problem you're trying to solve.
There's no universally "best" AI agent type. The ideal choice depends on the specific task, environment, and constraints. Simple reflex agents work for basic tasks, while learning agents excel in complex, dynamic environments. Goal-based and utility-based agents are suited for decision-making scenarios. The best type is the one that most effectively solves your particular problem.
No, ChatGPT is technically considered a large language model. Although a few Custom GPTs may be used as goal-based agents, ChatGPT is not an AI agent in the traditional sense. It cannot interact with its environment, make decisions, or take actions beyond generating text based on input. Instead, it's a sophisticated natural language processing model trained to understand and generate human-like text.
The most popular type of AI agent often depends on the application. In autonomous driving, for example, Waymo uses a combination of learning agents and hierarchical agents. Waymo's self-driving cars employ machine learning to improve driving decisions over time while using a hierarchical structure to manage different aspects of driving, from route planning to obstacle avoidance.
Now you know about the six types of AI agents, ranging from the most simple to agents that are so complex they're able to learn and continuously improve.
If you’re thinking of implementing AI agents in your organization, we recommend starting with something simple using the resources you already have, and keep scalability in mind.
And if you're ready to learn how to combine AI agents with the power of Small Language Models (SLMs), book a call with the Arcee AI team!